Small Business Marketing Library
While this book is from the last century, literally, it can help you learn to think for success...a great read!
Raving Fans by Ken Blanchard & Sheldon Bowles. This is a great guide for building service that will delight you customer!
How to Win Friends & Influence People by Dale Carnegie. An oldie with relevance as our world becomes more complex & automated.
I included this ebook because it does cover everything from 'soup to nuts' for getting an internet business started and it's very easy to understand. (You can skip most of the sales letter with a link just below the yellow box.)
Good to Great by Jim Collins. By looking a several companies Collins helps you learn the things that you should apply to your business to dominate your market.
The Innovators Dilemma by Clayton Christensen. This book illustrates the soft underbelly of big business. Innovations in a stable environment tend to be ignored as they will sometimes undermine the core business...creating big opportunities for others.
Effective People by Stephen Covey. This can help you understand how to position your life for success.
what you're doing right (or wrong) in selling your
products or service the mental process of influence.
My Life in Advertising & Scientic Advertising by Claude Hopkins. It's really simple...just tell people what you have & why they need it. A great text for getting to the point and just selling product.
The Definitive Guide to Google Adwords(TM) by Perry Marshall. This ebook covers in detail how to use Google adwords as well as strategies for this tool to build any business online or traditional.
Sharon L. Lechter. A enjoyable read on how to keep the money you make!
read this book in 1993, and boy did they know what they were talking about. I still pick
it up today!
You might notice that our selectrions are a real mix of old and new publications. We've tried to include basic marketing information as well as a few selections on internet marketing. Each of these can bring you a new perspective on customer service, sales, marketing, your business and life in general. Many of these are very inexpensive and we've included links so you won't have to hunt for them. Enjoy!
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